Want to create your own videos but don't know where to start?
Stay top of mind with clients and prospects by showcasing your expertise with informative and thought-provoking video content. This course will show you how to make impressive videos part of your regular marketing and communication strategy with a smartphone and a few other tools.
What you will learn
We’ll teach you what you need to know from start to finish; provide you an equipment shopping list, templates to help with scripting, ‘how to’ videos to guide you through the editing process and two hours of private virtual coaching time.
We make the process simple!
Start creating videos like this one
"From early this year I have been wanting to create my own video series on my business but I never had the courage to action it. During my consulting sessions, I found each session was detailed and, even though virtual, pretty hands on.
I learnt the specifics of lighting, background, using the right tools, voice and other details that go into a production. More importantly I became confident at using the editing program to put the final piece together.
Vanessa’s constant encouragement, inputs and direction helped me break through. The videos that I have posted have been received very well and the engagement levels have been excellent."
Ananth | Instant Imprints
Our 10-step process will have you creating engaging and sharable LinkedIn videos:
Step 1: Shopping List – recommended items for purchase to make your videos look professional.
Step 2: Filming Impressive Videos – series of 6 videos to walk you through how to film your videos with the equipment we’ve recommended (topics include: audio, lighting, camera settings, background & appearance, framing & angles, and teleprompter).
Step 3: Great Content – a fillable document to get you thinking about whom you’re targeting and what you want to say in your videos.
Step 4: Test Your Filming Skills – apply your learning by creating your first video!
Step 5: Coaching Call #1 – performance review and content planning.
Step 6: Re-test Your Skills – re-shoot with the recent feedback you’ve received.
Step 7: Editing Impressive Videos – an overview video to walk you through a simple edit on our recommended platform, along with a series of 7 videos that dive deeper into all of the edit functions.
Step 8: Test your Editing Skills – apply your learning by editing your first video!
Step 9: Coaching Call #2 – editing review and distribution/promotion planning.
Step 10: Join Our Online Community – showcase your work, get feedback, and support one another.
This course includes 2 hours of virtual coaching to guide you through the process!
This course is intended for smartphone filming.
Additional equipment recommend in this course are not included in the package price
Estimated cost of additional equipment (~$250)
Equipment recommended can be optional purchases as the lessons can still be applied to filming with equipment you already have.
Crafted and created by video production experts!
Experienced video producer Vanessa Holding is your guide on the best execution strategy and tips and tricks that she has used in her award winning video projects over the last decade, and how you can apply that to your projects using just a smartphone and other basic tools.
By learning the basics, you can upgrade
your videos to look like these
In this video example, the use of upgraded graphics are seen. The course add-on, "Music & Graphics" package will supply you with pre-built graphics assets that will allow you to apply the same branding in all your videos.
Here is an example of a video that made use of another course add-on option available, the "In-house editing" package. This package is designed for people who rather leave the editing to the Arc + Crown team. The client filmed her video and we handled the rest.